Lean Thinking

Lean Thinking is an important concept for any startup founder to understand. Lean Thinking is a methodology focused on maximum effectiveness and efficiency of a business. It emphasizes the reduction of waste in order to achieve maximum efficiency and effectiveness while keeping costs low.

Lean Thinking can be applied in many areas of a business. It helps identify and eliminate any non-value-adding processes. This includes redundancies, bottlenecks in the production process, inefficiencies in the marketing process, or anything that simply wastes time and resources. Lean Thinking also focuses on creating value, by making sure that the customer's needs are met and that the product or service is user-friendly and cost-efficient.

The goal of Lean Thinking is to create a process-driven business that runs as smoothly and efficiently as possible. This is achieved by eliminating any waste in the business and focusing on providing maximum value for the customers.

A great example of Lean Thinking is Zappos, an online retailer founded in 1999. Zappos was created with a customer-centric approach in mind with a focus on providing convenience and great customer service. This is made possible thanks to their precise inventory and fulfillment process that allows them to quickly dispatch orders with no errors, resulting in quick delivery and ultimate satisfaction for their customers. Furthermore, Zappos has a “no questions asked” return policy, and free shipping on all orders. All of these elements show how they have applied Lean Thinking to their business model in order to maximize efficiency and provide an outstanding customer experience.