April 26, 2024
min read

Redesigning UX to Improve SaaS Adoption: Law of Uniform Connection

Unveiling the Law of Uniform Connection! Discover its role in creating seamless experiences and boost your digital adoption. Learn to craft designs that captivate through fluid interactions and visual harmony. Elevate your UXUI design and minimize training time.

Written by

Marc Chia

In the fast-paced digital landscape, user experience (UX) and user interface (UI) design have taken center stage in determining the success of digital products and platforms. As designers strive to create seamless and intuitive experiences for users, they often turn to psychological principles and design theories to guide their creative process. One such principle that holds immense significance in the realm of UX/UI design is the Law of Uniform Connection. In this article, we'll explore what the Law of Uniform Connection entails, how it applies to UX/UI design, and provide real-world examples of its effective implementation.

Understanding the Law of Uniform Connection

The Law of Uniform Connection, also known as the Law of Prägnanz or the Law of Good Continuation, is a fundamental principle derived from Gestalt psychology. Gestalt psychology emphasizes the human tendency to perceive and organize visual elements into cohesive and meaningful patterns. This law states that elements that are aligned or connected in a smooth and continuous manner are perceived as a unified whole, even if they are physically separate. The focus ison the smooth continuation and alignment of elements. It guides users through layouts and interactions, fostering a sense of order and ease of processing.

In essence, the Law of Uniform Connection highlights our brain's innate inclination to create a sense of order and simplicity from complex visual stimuli. It suggests that users naturally prefer designs that allow them to process information effortlessly, avoiding any cognitive strain in deciphering the layout.

Applying the Law of Uniform Connection in UX/UI Design

When it comes to UX/UI design, understanding and applying the Law of Uniform Connection can significantly enhance the usability and overall experience of a digital product. Here's how this principle can be applied:

Visual Flow and Hierarchy: By arranging elements in a way that establishes a clear visual flow and hierarchy, designers can guide users' attention and interaction seamlessly. Elements that share a uniform connection, such as a series of buttons placed in a line, are easier for users to follow and interact with. This aids in reducing cognitive load and frustration, leading to a more positive user experience.

Consistency in Layout: Consistency is key in UX/UI design, and the Law of Uniform Connection underscores this principle. By maintaining consistent spacing, alignment, and positioning of elements across different screens and sections, designers create a predictable and comfortable user experience. Users can quickly adapt to the design patterns and navigate through the interface without confusion.

Gesture and Interaction Design: When designing gestures and interactive elements, such as swiping, scrolling, or dragging, adhering to the Law of Uniform Connection can enhance the user's sense of control. For instance, a smooth and uninterrupted scrolling experience provides a sense of continuity and encourages users to explore content further.

Examples of the Law of Uniform Connection in Action

Let's delve into some real-world examples of how the Law of Uniform Connection has been effectively applied in UX/UI design:

Example 1: E-Commerce App Navigation Bar

Imagine an e-commerce app with a navigation bar that includes categories such as "Clothing," "Electronics," and "Home Décor." By arranging these categories in a horizontal line with equal spacing and consistent alignment, the Law of Uniform Connection is employed. Users can quickly scan and select their desired category, as the uniform connection ensures a visually pleasing and easily navigable interface.

Example 2: Social Media Feed

Social media platforms often employ the Law of Uniform Connection to enhance the browsing experience. In a user's feed, posts are typically displayed in a vertically scrolling manner. Each post maintains a consistent layout with uniform spacing between images and text. This continuity in design makes it effortless for users to scroll through the feed and engage with content seamlessly.

Example 3: Onboarding Process

During the onboarding process of a mobile app, designers can leverage the Law of Uniform Connection to guide users through a series of steps. By presenting clear and consistent visual cues, such as arrows or progress indicators, users understand the sequence of actions required to complete the onboarding process. This reduces uncertainty and encourages users to move forward confidently.


In the dynamic world of UX/UI design, adhering to psychological principles like the Law of Uniform Connection can elevate the quality of digital products and platforms. By crafting interfaces that facilitate smooth visual connections and intuitive interactions, designers can create experiences that resonate with users on a subconscious level. From enhancing visual flow to maintaining consistency and aiding interaction design, the Law of Uniform Connection serves as a valuable tool in the designer's toolkit, contributing to user satisfaction and engagement.

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