April 26, 2024
min read

Redesigning UX to Improve SaaS Adoption: Unveiling Jacob's Law

Discover how redesigning the user experience (UX) of your SaaS platform can boost adoption rates. Learn how Jacob's Law, a principle based on user familiarity, can guide your UX redesign process. Enhance SaaS adoption by leveraging intuitive navigation, consistent terminology, streamlined workflows, responsive design, and user-centric feedback loops.

Written by

Marc Chia

In today's digital landscape, Software-as-a-Service (SaaS) solutions have become essential for businesses across industries. However, despite the convenience and efficiency SaaS platforms offer, many struggle to achieve optimal user adoption rates. One of the key factors influencing SaaS adoption is the user experience (UX). In this blog post, we'll explore how redesigning UX according to Jacob's Law can significantly enhance SaaS adoption rates.

Understanding SaaS Adoption

SaaS adoption refers to the process by which users successfully incorporate and utilize a SaaS platform within their daily operations. The success of SaaS adoption heavily relies on users' willingness to embrace and engage with the software effectively. One of the primary drivers behind successful adoption is a seamless and intuitive user experience. User experience encompasses the overall experience users have while interacting with a digital product or service. It encompasses various aspects, such as visual design, ease of use, navigation, and responsiveness. For SaaS platforms, delivering a positive user experience is crucial to encourage user adoption, reduce churn, and promote customer satisfaction.

Introducing Jacob's Law

Jacob's Law, formulated by web usability expert and cognitive psychologist Dr. Ben Shneiderman, states that "users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know." In other words, users are accustomed to certain design patterns and conventions from popular websites they frequently interact with. Adhering to these established norms helps users navigate and interact with new platforms more effortlessly.

Redesigning UX with Jacob's Law

To improve SaaS adoption, it's essential to consider Jacob's Law and incorporate it into the redesign process. Here are some key strategies for applying Jacob's Law to SaaS UX:

Familiar Navigation

Aligning your SaaS platform's navigation with established industry standards can significantly enhance user adoption. Stick to commonly used placement of menus, search bars, and other navigation elements. This familiarity reduces the cognitive load for users, allowing them to focus on their tasks instead of learning new navigation patterns.

Consistent Terminology

Use language and terminology that aligns with what users are accustomed to in the industry. Consistency in naming conventions for features and actions fosters familiarity and reduces confusion. Avoid using jargon or overly technical terms that may alienate or confuse users.

Streamlined Workflows

Analyze common user workflows and streamline them to match established patterns. By mirroring the processes users are already familiar with, you lower the learning curve and make it easier for users to adopt your SaaS platform.

Responsive Design

Ensuring your SaaS platform is responsive and compatible with different devices and screen sizes is crucial. Users expect a seamless experience regardless of the device they use. Responsive design helps maintain consistency and usability across various platforms, making it easier for users to adopt the software.

User-Centric Feedback Loops

Implement feedback mechanisms that allow users to provide input, report issues, and suggest improvements. Actively listen to user feedback and iterate on the UX accordingly. By involving users in the design process, you create a sense of ownership and improve the chances of successful SaaS adoption.


Redesigning UX based on Jacob's Law can have a significant impact on SaaS adoption rates. By leveraging users' familiarity with established design patterns, incorporating intuitive navigation, and focusing on a seamless user experience, you can enhance adoption, reduce barriers to entry, and drive customer satisfaction. Remember, SaaS adoption is a journey, and continuous improvement of UXUI is crucial to ensure long-term success in today's competitive digital landscape.

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