Improve ROAS with personalized, funnel-based ad retargeting

Writen by
Marc Chia

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Quick Overview

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Improve ROAS with personalized, funnel-based ad retargeting

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Step 1: Configure your customer profile

To get started, first sign up or log in to your Usertip workspace.

To enable retargeting in DV360, you’ll need to make sure you’re collecting the right identifiers to sync to the DV360 destination.

  • For web traffic, you’ll need to track anonymous_id using our analytics.js source
  • For mobile traffic, you’ll need to track ios.idfa and/or android.idfa using any of our mobile sources
  • Note: To support privacy-related changes in Apple’s iOS 14 release, Segment’s iOS Source SDK (analytics-ios) no longer automatically collects IDFA in v4 or later versions. To collect ios.idfa, you can manually pass the IDFA to the Segment SDK by following these steps in our iOS documentation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Enim enim egestas sodales mauris eu faucibus. Lorem iaculis dui, tempor et dolor libero risus, mattis. Nunc magna at egestas cras. Mauris purus tristique mattis interdum egestas non, sed sagittis lacus. Pretium et et vitae augue nunc neque. In consectetur turpis mauris amet tincidunt turpis metus. Nisi, sit massa senectus facilisis euismod ut. Fringilla erat viverra cursus nibh volutpat cras a ipsum risus. At id integer convallis nisi.

Step 2:  Set up your destinations

To get started, first sign up or log in to your Usertip workspace.

To enable retargeting in DV360, you’ll need to make sure you’re collecting the right identifiers to sync to the DV360 destination.

  • For web traffic, you’ll need to track anonymous_id using our analytics.js source
  • For mobile traffic, you’ll need to track ios.idfa and/or android.idfa using any of our mobile sources
  • Note: To support privacy-related changes in Apple’s iOS 14 release, Segment’s iOS Source SDK (analytics-ios) no longer automatically collects IDFA in v4 or later versions. To collect ios.idfa, you can manually pass the IDFA to the Segment SDK by following these steps in our iOS documentation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Enim enim egestas sodales mauris eu faucibus. Lorem iaculis dui, tempor et dolor libero risus, mattis. Nunc magna at egestas cras. Mauris purus tristique mattis interdum egestas non, sed sagittis lacus. Pretium et et vitae augue nunc neque. In consectetur turpis mauris amet tincidunt turpis metus. Nisi, sit massa senectus facilisis euismod ut. Fringilla erat viverra cursus nibh volutpat cras a ipsum risus. At id integer convallis nisi.

Step 3: Categorize your funnel

To get started, first sign up or log in to your Usertip workspace.

To enable retargeting in DV360, you’ll need to make sure you’re collecting the right identifiers to sync to the DV360 destination.

  • For web traffic, you’ll need to track anonymous_id using our analytics.js source
  • For mobile traffic, you’ll need to track ios.idfa and/or android.idfa using any of our mobile sources
  • Note: To support privacy-related changes in Apple’s iOS 14 release, Segment’s iOS Source SDK (analytics-ios) no longer automatically collects IDFA in v4 or later versions. To collect ios.idfa, you can manually pass the IDFA to the Segment SDK by following these steps in our iOS documentation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Enim enim egestas sodales mauris eu faucibus. Lorem iaculis dui, tempor et dolor libero risus, mattis. Nunc magna at egestas cras. Mauris purus tristique mattis interdum egestas non, sed sagittis lacus. Pretium et et vitae augue nunc neque. In consectetur turpis mauris amet tincidunt turpis metus. Nisi, sit massa senectus facilisis euismod ut. Fringilla erat viverra cursus nibh volutpat cras a ipsum risus. At id integer convallis nisi.

Step 4: Identify high-intent audience segments

To get started, first sign up or log in to your Usertip workspace.

To enable retargeting in DV360, you’ll need to make sure you’re collecting the right identifiers to sync to the DV360 destination.

  • For web traffic, you’ll need to track anonymous_id using our analytics.js source
  • For mobile traffic, you’ll need to track ios.idfa and/or android.idfa using any of our mobile sources
  • Note: To support privacy-related changes in Apple’s iOS 14 release, Segment’s iOS Source SDK (analytics-ios) no longer automatically collects IDFA in v4 or later versions. To collect ios.idfa, you can manually pass the IDFA to the Segment SDK by following these steps in our iOS documentation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Enim enim egestas sodales mauris eu faucibus. Lorem iaculis dui, tempor et dolor libero risus, mattis. Nunc magna at egestas cras. Mauris purus tristique mattis interdum egestas non, sed sagittis lacus. Pretium et et vitae augue nunc neque. In consectetur turpis mauris amet tincidunt turpis metus. Nisi, sit massa senectus facilisis euismod ut. Fringilla erat viverra cursus nibh volutpat cras a ipsum risus. At id integer convallis nisi.

Step 5: Create custom audiences for retargeting in Personas

To get started, first sign up or log in to your Usertip workspace.

To enable retargeting in DV360, you’ll need to make sure you’re collecting the right identifiers to sync to the DV360 destination.

  • For web traffic, you’ll need to track anonymous_id using our analytics.js source
  • For mobile traffic, you’ll need to track ios.idfa and/or android.idfa using any of our mobile sources
  • Note: To support privacy-related changes in Apple’s iOS 14 release, Segment’s iOS Source SDK (analytics-ios) no longer automatically collects IDFA in v4 or later versions. To collect ios.idfa, you can manually pass the IDFA to the Segment SDK by following these steps in our iOS documentation.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Enim enim egestas sodales mauris eu faucibus. Lorem iaculis dui, tempor et dolor libero risus, mattis. Nunc magna at egestas cras. Mauris purus tristique mattis interdum egestas non, sed sagittis lacus. Pretium et et vitae augue nunc neque. In consectetur turpis mauris amet tincidunt turpis metus. Nisi, sit massa senectus facilisis euismod ut. Fringilla erat viverra cursus nibh volutpat cras a ipsum risus. At id integer convallis nisi.

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